Data Protection Declaration. We Take Data Protection Seriously.

1. Data protection at a glance

General information

We are very pleased with your interest in our company. SwissOptic AG respect your privacy. Data protection has a very high priority with us. We fully understand that you trust us to be responsible with the personal information that you have entrusted to us. This is why we pursue a policy that aims to protect your personal information.

The following information provides a simple overview of what happens to your personal information when you visit our website. Personal data covers all of the data that can be used to personally identify you. Detailed information about the data protection subject can be found in our protection declaration listed under this text.

Data collection on our website

Who is responsible for collecting data on this website?
The website operator is responsible for collecting and processing data on this website. The contact details can be found in this website's imprint information.

How do we collect your data?
Your data that you tell us about is the data that will be collected. This might be the data that you enter in our contact form.
Other data is recorded by our IT system when you visit our website. This is specific technical data (e.g. your internet browser, operating system or the time that you called up the site). This data is recorded automatically the moment you enter our website.

What do we use your data for?
Some of the data is collected to ensure that we provide a flawless website. The rest of the data is used for analyzing your user behavior.

What rights do you have regarding your data?
You have the right to obtain free-of-charge information at any time about the origin, recipient and purpose of your stored personal data. You also have a right to request correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and if you have any further questions about data protection. Furthermore, you also have a right of appeal to the relevant supervisory authority.

2. General and obligatory inform­ation

Data protection

The operator of this site takes protecting your personal data very seriously. We will always treat your personal data confidentially and in compliance with the statutory data protection regulations and this data protection declaration.

Different personal data will be collected whenever you use this website. Personal data is data that can be used to personally identify you. This data protection declaration explains which information we collect and what we use it for. It also explains how and for what purpose it is collected.

Please note that data transfers over the internet (e.g. when communicating via email) might be subject to security vulnerabilities. Complete data protection from being accessed by third parties is not possible.

Information about the responsible entity

The entity responsible for data processing on this website is:

SwissOptic AG
9435 Heerbrugg, Schweiz
Tel.: +41 71 747 04 20
E-Mail: swissoptic [at]


The responsible entity is the natural or legal person who, alone or in conjunction with others, decides on the purposes and means of processing personal data (such as names, email addresses, etc.).

Withdrawing your consent to data processing

Many data processing procedures are only possible to implement with your express consent. You can revoke your existing consent at any time. Just send us an informal email message and this will be sufficient. The legality of the data processing carried out up to the revocation remains unaffected by the withdrawal of consent.

Right of appeal to the relevant supervisory authority

According to Article 77 GDPR, you have the right to complain to the supervisory authority without prejudice to any other administrative or judicial remedy. The legal basis in the area of ​​application of the GDPR is Article 77. You then have the right to assert your claims in court.

Information, blocking, deleting

You have the right to be given free-of-charge information about your stored personal data, its origin and recipient as well as the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and if you have any further questions about your personal data.

3. Data protection officer

Legally required data protection officer

We have appointed a data protection officer for our companies.

Contact: datenschutz [at]

4. Data collection on our website

Server log files

The website provider automatically collects and stores information in so-called server log files that your browser sends automatically. These are:

  • Browser type and browser version
  • Operating system used
  • Name of providers
  • IP address
  • Date and time of access
  • Referrer URL (the previously visited page/website)

This data is not combined with other data sources.
The basis of data processing is Art. 6 Para. 1 (f) GDPR, which authorizes the processing of data for the performance of a contract or pre-contractual measures.

The aforementioned data are deleted as soon as they are no longer necessary for achieving the specified purposes. If your IP address is processed, it is deleted after seven days.


Our website sometimes uses so-called cookies. Cookies do not adversely affect your computer nor do they contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored in your computer by your browser.

The majority of cookies used by us are so-called "session" cookies. They are deleted automatically at the end of your visit to our site. Other cookies remain stored in your device until you delete them. These cookies enable us to recognize your browser the next time you visit our site.

The purpose of processing technically necessary cookies is to make using websites easier for users. Some features of our website cannot be offered without the use of cookies. For these, it is necessary that the browser will be recognized again even after changing pages.
We need cookies for the following:

  • Identification of user session in server memory
  • Prevention and defense against attacks
  • Saving information that the user approved or refused the use of cookies
  • Saving information that the user has sent a form

You can set up your browser so that you are informed about the cookie settings and so that it will only allow the acceptance of cookies in specific cases or generally exclude them as well as activating the automatic cookie deletion process when closing the browser. Disabling cookies might well restrict this website's functionality.

Cookies that are needed to implement the electronic communications process are stored on the basis of Art. 6 Para. 1 (f) GDPR. The website operator has a legitimate interest in the storing of cookies in order to ensure technically error-free and optimized provision of its services. Insofar as other cookies (such as cookies for analyzing your surfing behavior) are stored, they will be treated separately in this data protection declaration (see PLUGINS & TOOLS section).

Contact Form

If you send us inquiries via the contact form, then your details entered in the inquiry form, including the contact details that you entered, will be stored in order to process your inquiry and in case of follow-up questions. This data will always remain within the SwissOptic AG and we will never share it without your consent.

The processing of the data entered into the contact form is based exclusively on your consent (General Data Protection Act, Art. 6 Para. 1, etc.). You can revoke this consent at any time. Just send us an informal email message and this will be sufficient. The legality of the data processing procedure carried out up to the revocation remains unaffected by the withdrawal of consent.

The data that you entered in the contact form will remain with us until you ask us to delete it, revoke your consent to its storage or if the reason for the data storage lapses (e.g. after completing the processing of your inquiry). Mandatory statutory provisions - especially retention periods - remain unaffected.

Passing data on

The personal information provided to us will only be passed on to other locations within the SwissOptic AG of companies, provided that this is necessary with regard to internal cooperation or for the processing of your inquiries.

You can revoke your existing data processing consent at any time. Just send us an informal email message and this will be sufficient. The legality of the data processing carried out up to the revocation remains unaffected by the withdrawal of consent.

Applicant's data

The handling of applicant data is described in a separate data protection declaration, which you can find here.

5. Newsletter / Info-Service

Newsletter data / Info-Service data

Users are given the opportunity to subscribe to our company's Info-Service/newsletter on our website. The personal data that will be transferred to the processing entity when the newsletter is ordered will be taken from the input screen used for this purpose.

SwissOptic AG will inform its customers and business partners about company news at irregular intervals through their Info-Service/newsletter. Our company's Info-Service/newsletter can only be received by the relevant person if (1) the relevant person provides a valid email address and (2) if the relevant person has registered to receive the Info-Service/newsletter. For legal reasons, an initial confirmation email using the double-opt-in procedure will be sent to the email address registered by the relevant person for receiving the Info-Service/newsletter. This confirmation email is used to check whether the owner of the email address is the same relevant person who authorized receipt of the Info-Service/newsletter.

When registering for the Info-Service/newsletter, we also save the date and time of registration. Collecting this data is necessary in order to retrace any (possible) misuse of the relevant person's email address at a later date and it also serves as a legal safeguard for the processing entity.

The personal data collected as part of the registration process for the Info-Service/newsletter will be used solely for sending out our Info-Service/newsletter. Furthermore, subscribers to the Info-Service/newsletter may be informed by email, as far as this is necessary for the operation of the Info-Service/newsletter service or a related registration, in the event that changes will be made with regard to the provision of the Info-Service/newsletter service or if changes will be made to the technical conditions. No personal data collected as part of the Info-Service/newsletter service will be passed on to third parties. The relevant person may terminated their subscription to our Info-Service/newsletter at any time. Consent to the storage of personal data that the relevant person has given us for sending out the Info-Service/newsletter can be revoked at any time. The appropriate link to be used for the purpose of revoking the consent can be found in every Info-Service/newsletter. Furthermore, it is also possible to deregister from being sent the Info-Service/newsletter any time directly from the responsible entity's website or else you can inform the responsible entity in a different way.

Info-Service / newsletter tracking, USE OF MAILCHIMP

The Info-Service emails/newsletters are sent out using MailChimp, a newsletter distribution platform from the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The email addresses of our newsletter/Info-Service recipients, as well as their other data described herein, are stored on the servers of MailChimp in the USA. MailChimp uses this information to distribute and to evaluate our newsletter on our behalf. Furthermore, MailChimp, according to its own information, can use this data to optimize or improve its own services, e.g. for the technical optimization of its distribution and presentation of the newsletter or for economic purposes in order to determine the countries of origin of the recipients. However, MailChimp does not use our newsletter recipient data to address them itself or give this data to third parties.

You can find the MailChimp privacy policy here:

Statistical collection and analysis

The newsletters contain a so-called web beacon, i.e. a file the size of a pixel that is requested by the MailChimp server when the newsletter is opened. This enables the server to collect technical information like browser and system information as well as your IP address and time of access. This information is used for the technical improvement of services using technical data or target groups and their reading behavior using their locations of access (which are determined with the help of their IP address) or access times.

This collection of statistics also includes determining whether the newsletter is opened, when it is opened, and which links are clicked. This information can be assigned, due to technical reasons, to individual newsletter/Info-Service recipients. However, it is neither our intent, nor is it that of MailChimp, to monitor individual users. On the contrary, these evaluations enable us to determine the reading habits of our users and to adapt our content to them or to send our users different content based on their interests.

This personal data will never be passed on to a third party. The relevant persons are entitled to revoke the declaration of consent made via the double-opt-in procedure at any time. Their personal data will be deleted by the responsible entity after revocation. SwissOptic AG will also view a revocation as automatic deregistration from receiving the Info-Service/newsletter.

6. Plugins and Tools

Google Analytics

This website also uses the "Google Analytics" service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to analyze users' website usage. Google Analytics uses cookies. These are small text files that are saved by your browser onto your end device and used to analyze your use of the website. The information collected by the cookies is usually sent to a Google server in the USA and stored there. Google Analytics cookies are set on the basis of Art. 6 Para. 1 (f) GDPR. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our web offering and advertisement, if necessary.

This website uses IP anonymization. The user's IP address is shortened within the EU member states and the European Economic Area. This shortening eliminates the personal reference to your IP address. Under the terms of the agreement that website operators have entered into with Google Inc., they use the information collected to compile an evaluation of website usage and activity and to provide services related to internet usage.

These cookies will only be saved if you have agreed to their use. You can provide consent to us when visiting our website using the so-called cookie banner. If you do not agree or provide your consent, no Google Analytics cookies will be set.

You can change your cookie consent at any time and also revoke your consent subsequently by simply clicking on the provided link here: revoke or change your consent.

You also have the option to prevent the storage of cookies in your device by making the appropriate settings in your browser. Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and being used by Google Inc. The following link will take you to the relevant plugin:

You will find more information about data usage by Google Inc. here:

You can change your cookie settings here. Please click on the following link: revoke or change your consent.